Everyone knows energy drinks – now energy chewing gums are taking over the market. These chewable stimulants are just as effective as their role models. They also score points with their delicious taste and increased sustainability. Even people who live a sugar-free lifestyle and value a low-calorie diet can enjoy these bubble gums without a guilty conscience.
Why innovative caffeine chewing gums put energy drinks in your pocket
Whether at work, during sports, or during leisure time: Sometimes you need a quick energy boost, but neither coffee nor an energy drink is within reach. It's good to have energy gum on hand for such emergencies. These chewable stimulants are just as energizing as a caffeine hit, but they also offer key advantages:
- Conventional energy drinks typically contain a lot of sugar—often around 60 grams (20 sugar cubes) per 500 ml. Caffeine-containing chewing gum, on the other hand, contains little or no sugar and is also significantly lower in calories—a healthy alternative to energy drinks or coffee.
- The environment also benefits because, thanks to the low weight and economical packaging, significantly fewer CO2 emissions are generated during production and transport .
- Another plus: While caffeine in drinks inevitably has a diuretic effect, energy chewing gum reliably wakes you up without putting pressure on your bladder – a big advantage, especially for long car journeys.
Stay awake without an energy drink – thanks to innovative caffeine chewing gum
It's no coincidence that caffeine-containing foods are so popular. Consuming caffeine has a positive effect on physical and mental performance. It increases concentration and coordination and can even relieve headaches and migraines. There is also evidence that the substance protects against Parkinson's disease, liver disease, and type 2 diabetes. Energy gums often contain caffeine and the active ingredient complex from the guarana plant, native to South America. Guarana also contains caffeine, but also theobromine, another psychoactive substance. Guarana powder, with up to 7.6% caffeine, has a significantly higher caffeine content than coffee (1.2–1.3%), for example. Thanks to their stimulating effect, energy chewing gums provide a welcome energy boost in numerous situations:
- Sports & Activities
- Travel & Adventure
- Nightlife & Leisure
- Work & Learn
The target group includes pupils and students, athletes and bodybuilders, pilots, military personnel, professional drivers and people who work shifts.
Increased sales thanks to energy chewing gum
Food retailers who fear that caffeine gum will displace energy drinks from the market and thus lead to lost sales can breathe a sigh of relief. The "caffeine gum" product appeals to a much wider target audience and therefore even expands the pool of potential customers. While energy drinks are predominantly purchased by a male audience, energy gum better meets the needs of women and reaches a health-conscious consumer base. This generates additional sales—and thus additional profits.
Full of power, full of taste: Guming's caffeine chewing gum
Foodies and retailers who want to try energy gum or add it to their product range have a constantly growing selection available. The problem: While many products certainly deliver the desired effect, their taste leaves much to be desired, as the slightly bitter caffeine note is often quite prominent.
“This can be done better!” thought friends Elmar, Eileen and Tobi – and promptly developed “Guming”, energy chewing gums that come in several varieties and not only provide a real power boost, but also taste really delicious.
The vegan gums are available in three different flavors (watermelon, mint, and berry) and, thanks to their small packaging, fit in any pocket. One chewing gum achieves the same effect as an energy drink or a cup of coffee – and all within minutes. Thanks to the unique combination of caffeine and guarana, as well as vitamin B6 and vitamin C , Guming's energy gum provides fast brainpower by stimulating cognitive and creative areas of the brain.
Additionally, the gums contain no sugar and are calorie-neutral, making them suitable for diet-conscious individuals. If you chew for about 20 minutes, the mere 4 kcal are already offset by the resulting exercise. These handy, low-calorie, yet super-tasty caffeine gums are perfect for anyone who wants to wake up without an energy drink.
